Dubai, United Arab Emirates, July 20, 2017 –(PR.com)– The Luxury Closet (LC), the Middle East’s largest online luxury marketplace, today announced the launch of its first ever Android mobile app in a move that signals its continued growth and developmental plans for new markets.
The leading Dubai-based fashion boutique, the online marketplace that buys, sells, and consigns personal pre-owned luxury goods at discounted prices, hopes the new app will bring its unique e-commerce concept to new markets in the Middle East and globally.
Available in both English and Arabic, the app features the company’s popular buy in installments feature as well as access to a range of limited edition items.
Kunal Kapoor, CEO of The Luxury Closet, said the launch was a natural step for the company, given the success of its iOS app, which has witnessed “tremendous growth” since its launch in October last year.
“Everything that can be done on web, can be done through our new Android app,” said Kapoor.
“The functionality and ease-of-use of the app offers a unique way for customers to connect with The Luxury Closet as well as their favourite brands, and provides an opportunity for them to develop a much deeper connection with us.”
To date, the iOS app has had 50,000 downloads with the UAE accounting for almost half of all downloads. The next biggest markets are Saudi Arabia, the United States, Kuwait and Bahrain. Both the iOS and the new Android app offer consumers the ability to, among other things, maintain their wish list and stay abreast of the latest promotions and new product listings through push and in-app notifications. In addition, the item submission section has been revamped meaning it now takes just a few clicks to submit an item.
Kapoor added: "In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience, which we have been quick to capitalise on. Mobile is opening up a whole new landscape of communication that is helping us to reach out to even more customers than before.”
The app is available to download now on Google Play and the company is also working on a new store credit feature, which is due to be launched towards the end of this year.
About The Luxury Closet
The Luxury Closet (LC) is an elite luxury online fashion boutique specialising in the buying and selling of pre-loved designer clothing, shoes and accessories. Founded in 2011, the company is headquartered in Dubai, United Arab Emirates, and stocks more than 16,000 items ranging from luxurious wardrobe classics to sleek accessories from leading luxury brands such as Louis Vuitton, Chanel, Van Cleef and Arpels, Cartier and Rolex.
Uniquely positioned in the Middle East’s high growth online luxury sector, LC has an extensive client base of more than 413,000 high-spending customers and 429,000 monthly unique visitors worldwide. With unmatched customer service, the company offers express delivery to more than 79 countries around the world, as well as cash on delivery and easy payment plan options and a three-day returns policy.
About Alston & Clayden
Alston & Clayden is a Dubai-based strategic communications agency specialising in Luxury, Finance and the UHNW sector. Alston & Clayden has been mandated to support The Luxury Closet with a national, GCC and international media relations campaign, digital and event management.
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