Gender-free apparel by Phluid is now available on the SCUTI gCommerce platform, bringing LGBTQ+ and self-expressive styles to gamers

NEW YORK, NY, April 13, 2023 /24-7PressRelease/ — SCUTI, the pioneer in rewarded gCommerce (commerce through gaming), announced today a partnership with The Phluid Project to offer gamers access to its unique non-binary line of products, which they purchase directly from their favorite games.

“Phluid’s mission is to make gender-free fashion apparel, accessories & more available worldwide through exclusive partners like SCUTI, who support and celebrate the LGBTQ+ community,” says Rob Smith, he/they, CEO and founder of Phluid. “Phluid’s movement is committed to representation and visibility, celebrating what makes us unique and beautiful, regardless of race, gender, sexual orientation, body size, age, ability and more. Phluid has embarked on a mission to improve humanity through not only fashion, but also through community, activism, and education. The gaming community is a natural fit.”

SCUTI provides brands and partners access to the desired gaming audience – 3.2 billion gamers globally, 227 million gamers in the U.S. alone, with a projected spending power of $6.5 Trillion in 2024. Players are rewarded SCUTI$ with every purchase and can use SCUTI$ rewards to make in-game purchases.

“As an inclusive marketplace for gamers, SCUTI is always looking for innovative brands that offer players a variety of ways to achieve self-expression,” says Nicholas Longano, CEO and founder of SCUTI. “This partnership introduces gamers to Phluid’s meaningful styles and fashion that complement and celebrates many lifestyles and personal preferences, which SCUTI supports wholeheartedly.”

SCUTI’s rewards gCommerce platform provides players direct access to Phluid’s curated line of t-shirts, hoodies, and accessories. This partnership encourages gamers to proudly wear the styles that reflect their identity and unfettered self-expression, rewarding every purchase to enhance their in-game experience.

About The Phluid Project
The Phluid Project was founded in 2018 by Rob Smith, a FUTURIST who thrives working at the intersections of Free Enterprise and Humanity. Phluid makes gender-free apparel and accessories available worldwide and strives to amplify the rising voice of today’s youth, which rejects binary gender norms, and favors an inclusive world that allows individuals to wear what makes them feel good—that is, what best reflects who they really are inside.

Phluid works to infuse the world with more empathy, equity, and compassion, to give all people a chance to explore and express their truest selves without fear, judgment, or the limits of traditional gender identification.

SCUTI is the gamers’ marketplace, and a pioneer in rewarded gCommerce, accessed through video games and metaverse experiences connected to the SCUTI Network. SCUTI provides players direct access to curated products, promotional offers, and exciting rewards, which can be redeemed for in-game virtual items, exchanged for native currency, or to purchase physical goods in the SCUTI catalog.

SCUTI was built by video game industry veterans, with backgrounds from Blizzard Entertainment, Epic Games, Zynga, Electronic Arts, Eidos and Xbox Game Studios.

SCUTI is a portfolio company of Fasanara Capital group investment house. Fasanara Capital is an independent, owner-managed, alternative asset management company authorized and regulated by the Financial Conduct Authority. The fund manages approximately $4.0 billion in assets.

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