Danica scales in style, growing operations during the pandemic
VANCOUVER, BC, September 30, 2020 /24-7PressRelease/ — Danica’s in-house team of product developers and designers create unique seasonal ranges of kitchenware and home furnishings with inimitable style. Products are manufactured abroad, imported to Canada, and then sold through North American retailers of all sizes. When the global economic and health crisis hit, Danica was able to push ahead and actually streamline its operations, putting itself in a position of strength.
Older Technology Limits Growth
When Danica recognized the time was right to revamp its technology platform it turned to its long-time partner, The Answer Company, for assistance. “We were growing, hiring and expanding our product lineup, but our older ERP system couldn’t keep up,” explains Sushil Arora, CEO of Danica. “We were lacking visibility into our operations and missing the deep distribution and multinational functionality required to scale.”
Partner with Integrity
Danica evaluated two new solutions, Sage X3 and Syspro. While Arora says that likely either solution could serve the company well, Danica selected Sage X3. Not long after the implementation was completed, the pandemic struck. Danica was fortunate. Orders continued to flow in as consumers turned their focus homeward. The company’s supply chain was disrupted with all the uncertainty, but the ability for cross-border exports to continue without delays was encouraging. “With Sage X3 up and running, we were in really good shape, although some parts of our business were down, we were actually growing in other parts during the downturn,” says Arora.
Scale With Confidence
With online consumer spending on the rise due to coronavirus, Danica recently launched a new direct to consumer channel, sold on multiple platforms. The Answer Company is clearing the path for this new initiative by implementing integrations between Sage X3, Shopify, and Amazon. Real-time order and inventory integration streamline and simplify operations, ensuring Danica can process orders quickly and accurately. With no manual intervention required, productivity will get a boost, and allows the company to scale this part of the business exponentially. Armed with leading technology and a dedicated partner, Arora has confidence in its ability to successfully scale into the future. “I often think of the Answer company as a strategic partner rather than a vendor. Their knowledge of both Sage X3 and our company give us tremendous confidence going forward.”
To read more about Danica’s success story, click here.
To learn more about Sage X3 and what it can do for your distribution business, click here.
About The Answer Company
The Answer Company is a leading supplier of business management software and technology consulting services. Since 1995, we have been helping businesses answer the difficult questions with regards to investments in technology and information systems. Our goal is to make businesses more successful at what they do and gain confidence to make profitable moves in their respective industries. Our software solutions support accounting, operations, CRM, human resources, time tracking, merchant services, and the specialized needs of the manufacturing, construction, distribution, healthcare, nonprofit, and real estate industries.
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